EIP: Week-2

Entrepreneurship & Innovation Project 2024

Week-2: Tuesday, 23rd January & Thursday, 25th January

Week 2 of the Entrepreneurship & Innovation Project will cover Learning Outcome 2: Communicate the process of developing a commercial product through understanding the value of a business model and through the value of a successful Founding Team. 

Week 2, Lesson 2: What is Team-Based Entrepreneurship? What is a Business Plan? Forming Effective Teams & Introduction to Good Teams based on Individual Strengths.

Week-2 Summary

Key Themes for Week 2:

• Expanding on the Concept of Value Proposition from a Business Model Perspective

• Team Formation/Coherency/Communication and Project Planning;

• Thinking about Social Accessibility and Teamwork Accessibility;

• Introduction to Public Speaking for Pitching a Business Idea;

• Dig Deeper into Business Model Navigator using Disciplined Entrepreneurship and the Value Proposition Framework.

Student Submissions for Week 2:

Hardware and Software Labs for Week-2:

• Tuesday Lab: Introduction to Public Speaking

• Thursday Lab 1: Introduction to Geospatial Analysis

• Thursday Lab 2: Introduction to Reverse Engineering Computer Hardware; Building a holographic device.

Key Readings for Week 2:

1. Disciplined Entrepreneurship, Pages 23-48
   1. Market Segmentation

   2. Understanding Target Customers

   3. Brainstorming Market Segmentation

   4. Potential Customers & Conducting Primary Market Research

   5. Selecting a Beachhead Market
      
      

2. Development As Freedom, Page 35-86
   1. The Ends and The Means of Development

   2. Instrumental Roles of Freedom

   3. Democracy and Political Incentives

   4. Freedom and The Foundations of Justice

   5. Well-being, Income, Resources and Freedom
      
      

3. Soul of a New Machine, Pages 66-102
   1. Nurturing Geniuses in Teams (Chapter 4)

   2. Tales of a Midnight Programmer (Chapter 5)
      
      

4. Business Case Study of the Week
   1. Fortnite Versus Apple Corporation: Legal Filing Part 2