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EIP: Week-7

Entrepreneurship & Innovation Project 2024

Week-7: Tuesday, 5th March & Thursday, 7th March 

Week-7 of the Entrepreneurship and Innovation Project course will focus on High-level product specifications in terms of the Value Proposition Hypothesis; Raising Investment with Appeal to Intellectual Property and Market Value Proposition; Investment Agreements and Term Sheets; and Geospatial Data Analysis continued.

Week-7 Summary of Content

Key Themes for Week-7:

  1. Value Proposition Hypothesis Revisited 
  2. Intellectual Property Continued 
  3. Understanding Investment Raising through Term Sheets, Investment Agreements and Articles of Association 
  4. Business Components for Making Money from a Business:
    1. Quality of Product that Goes to the Customer (Malleable and Improvable?)
    2. Is the Quality of the Product that goes to the customer flexible?
    3. Empathy for the Customer in Developing Sales Processes?

Student Individual Assignment for Week-7:

Students provide an individual Blog Post on their Expectations for Rest of Course (due Monday of Week-8) (250 Words).

Student Group Submissions for Week-7:

Team Annotated Business Website Wire-frame is Due during Week 7. Students will get Feedback by end of week-9.

Hardware and Software Labs for Week-7

Tuesday: Customer relationship management & Public Speaking (The Importance of Showing Up)

Thursday Lab 1: TinkerCAD Continued; Geospatial Data Continued

Thursday Lab 2: Building mobile hardware; Holographic device building continued

* Notes on Student Group Submissions for Week-7:

Students will provide an annotated outline of their business plans/website wire-frames during week-7 of the course, which reflects the following information:

  1. The Student Teams Need to Demonstrate their Current Plans and Attempts to Create a Potentially Commercially Viable Prototype of their Business Idea.
  2. The Student Teams Need to Justify the Market Potential of their Business Ideas Based on the Guidelines of Disciplined Entrepreneurship.
  3. Student Teams Need to Demonstrate and Justify their assumptions for their commercial proposition (based on Course Teachings and Case Studies Presented up to Week-7): Including a Competitor Analysis.
  4. Student Teams Need to make a Case for the Social Good of their Business Ideas, based on the Teachings in Development as Freedom and "The Enhanced Capabilities Framework".
  5. Student Teams Need to Demonstrate Understanding of the "Lessons" of the Altman Z-Score: Students Need to Create a Basic Financial Model for their Commercial Proposition: The Calculations Need to Add up Based on the Components of the Altman Z-Score Equation.

Key Readings for Week-7:

Disciplined Entrepreneurship, Pages 139-172

  1. Determine the Customer’s Decision Making Unit (DMU)
  2. Map the Process to Acquire a Paying Customer
  3. Calculate Future Addressable Markets
  4. Design a Business Model

Development As Freedom, Page 282-298

  1. Individual Freedom as a Social Commitment 
  2. Freedom and Responsibility
  3. Human Capital and Human Capability
Files
week7overview0507march2024.pdf (397.11 KB)
License
All rights reserved The University of Edinburgh

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