Entrepreneurship & Innovation Project 2024
Week-2: Tuesday, 23rd January & Thursday, 25th January
Week 2 of the Entrepreneurship & Innovation Project will cover Learning Outcome 2: Communicate the process of developing a commercial product through understanding the value of a business model and through the value of a successful Founding Team.
Week 2, Lesson 2: What is Team-Based Entrepreneurship? What is a Business Plan? Forming Effective Teams & Introduction to Good Teams based on Individual Strengths.
Key Themes for Week 2:
Expanding on the Concept of Value Proposition from a Business Model Perspective
Team Formation/Coherency/Communication and Project Planning;
Thinking about Social Accessibility and Teamwork Accessibility;
Introduction to Public Speaking for Pitching a Business Idea;
Dig Deeper into Business Model Navigator using Disciplined Entrepreneurship and the Value Proposition Framework.
Student Submissions for Week 2:
Students provide another reflective blog, based on Feedback from Week 1; and reflections on how they individually contribute to their strengths of their group, given the value proposition that they define from the Human Development Index (due Thursday of Week 3).
Hardware and Software Labs for Week-2:
Tuesday Lab: Introduction to Public Speaking
Thursday Lab 1: Introduction to Geospatial Analysis
Thursday Lab 2: Introduction to Reverse Engineering Computer Hardware; Building a holographic device.
Key Readings for Week 2:
- Disciplined Entrepreneurship, Pages 23-48
- Market Segmentation
- Understanding Target Customers
- Brainstorming Market Segmentation
- Potential Customers & Conducting Primary Market Research
- Selecting a Beachhead Market
- Development As Freedom, Page 35-86
- The Ends and The Means of Development
- Instrumental Roles of Freedom
- Democracy and Political Incentives
- Freedom and The Foundations of Justice
- Well-being, Income, Resources and Freedom
- Soul of a New Machine, Pages 66-102
- Nurturing Geniuses in Teams (Chapter 4)
- Tales of a Midnight Programmer (Chapter 5)
- Business Case Study of the Week
- Fortnite Versus Apple Corporation: Legal Filing Part 2