EIP: Course Schedule
The following table summarises all key events and dates for the course - submission deadlines for formally assessed coursework are shown in bold face, those for formative (not formally assessed) coursework, dates on which pieces of coursework and feedback are issued are shown in italics. Guest lectures and other events that do not involve normal instructor-led in-class teamwork are underlined. Please note that Flexible Learning Week (15th-23rd February) is omitted from the schedule between teaching weeks 5 and 6.
The location for Tuesday classroom sessions (1:10pm to 4pm) is Appleton Tower Teaching Studio M2 (marked AT M2 in the table below). For Thursday sessions (10am-1pm), the location depends on the week:
- Lister Centre Teaching Studio 1.16 (5 Roxburgh Street) in weeks 1, 3, 6, 7, 9, 11 (marked LT 1.16 below)
- Lister Centre Teaching Studio 2.14 (5 Roxburgh Street) in week 4 (marked LT 2.14 below)
- Edinburgh Futures Institute 1.52 (1 Lauriston Place) in weeks 5 and 10 (marked EF 1.52 below)
- McEwan Hall Foyer Room 1-2 (Teviot Place) in weeks 2 and 8 (marked ME 1-2 below)
Students are advised to keep a copy of the PDF linked below on their phone, laptop or as hardcopy.
| Week 1 | ||
| Tuesday 14th January (AT M2) | Introduction Product Ideation | |
| Thursday 16th January (LT 1.16) | Guest lecture: Makerspace Product Ideation (continued) | |
| Week 2 | ||
| Monday 20th January | Blog Entry 1 Submission Deadline | |
| Tuesday 21st January (AT M2) | Market Segmentation Selecting a Beachhead Market Building an End User Profile | Reflective Essay Assignment Issued Draft Business Plan Assignment Issued |
| Thursday 23rd January (ME1-2) | Calculating the TAM Size for the Beachhead Market Profiling the Persona for the Beachhead Market AI Accelerator Pitching Event at the Bayes Centre | |
| Friday 24th January | Blog Entry 1 Feedback Issued | |
| Week 3 | ||
| Monday 27th January | Blog Entry 2 Submission Deadline | |
| Tuesday 28th January (AT M2) | Financial Literacy Basics | Practice Financial Statements Exercise Issued |
| Thursday 30th January (LT 1.16) | Developing the Full Life Cycle Use Case High-Level Product Specification Quantifying the Value Proposition Identifying Your Next 10 Customers | |
| Friday 31st January | Blog Entry 2 Feedback Issued | |
| Week 4 | ||
| Monday 3rd February | Blog Entry 3 Submission Deadline | |
| Tuesday 4th February (AT M2) | Product Development | |
| Thursday 6th February (LT 2.14) | Entrepreneur Guest Lecture Product Development (continued) | |
| Friday 7th February | Blog Entry 3 Feedback Issued | |
| Week 5 | ||
| Monday 10th February | Blog Entry 4 Submission Deadline | |
| Tuesday 11th February (AT M2) | Product Development (continued) | Practice Financial Statements Exercise Submission Deadline |
| Thursday 13th February (EF 1.52) | Product Development (continued) | |
| Friday 14th February | Blog Entry 4 Feedback Issued | |
| Week 6 | ||
| Monday 24th February | Blog Entry 5 Submission Deadline Practice Financial Statements Exercise Feedback Issued | |
| Tuesday 25th February (AT M2) | Defining the Core Charting the Competitive Position Determining the Customer's DMU Mapping the Process to Customer Acquisition Calculating the TAM for Follow-On Markers
| Financial Statements Test Issued |
| Thursday 27th February (LT 1.16) | Guest Lecture: Intellectual Property | Financial Statements Test Submission Deadline |
| Friday 28th February | Blog Entry 5 Feedback Issued | |
| Week 7 | ||
| Monday 3rd March | Blog Entry 6 Submission Deadline | |
| Tuesday 4th March (AT M2) | Designing a Business model Setting the Pricing Framework Calculating the LTV of Acquired Customers Designing a Scalable Revenue Engine Calculating the Cost of Customer Acquisition | |
| Thursday 6th March (LT 1.16) | Designing the Business Plan Website Guest Lecture: Pitching Skills | |
| Friday 7th March | Blog Entry 6 Feedback Issuesd | |
| Week 8 | ||
| Monday 10th March | Blog Entry 7 submission deadline | |
| Tuesday 11th March (AT M2) | Identifying and Testing Key Assumptions
| |
| Thursday 13th March (ME 1-2) | Defining the Minimum Viable Business Product Showing That the "Dogs Will Eat the Dog Food" Developing a Product Plan | Draft Business Plan Website Submission Deadline Financial Statements Test Feedback Issued |
| Friday 14th March | Blog Entry 7 Feedback Issued | |
| Week 9 | ||
| Tuesday 18th March (AT M2) | Developing Demonstrator, Website, and Pitch | |
| Thursday 20th March (LT 1.16) | Developing Demonstrator, Website, and Pitch (continued) | Reflective Essay Submission Deadline Draft Business Plan Website Feedback Issued |
| Week 10 | ||
| Tuesday 25th March (AT M2) | Completing Demonstrator, Website, and Pitch | Business Plan Assignment Issued |
| Thursday 27th March (EF 1.52) | Guest Lecture: Fundraising Completing Demonstrator, Website, and Pitch (continued) | |
| Week 11 | ||
| Tuesday 1st April (AT M2) | Pitching Session with Mock Investor Panel | Business Plan Submission Deadline |
| Thursday 3rd April (LT 1.16) | Feedback session and end of course celebration | Business Plan Feedback Issued Reflective Essay Feedback Issued |