Entrepreneurship & Innovation Project 2024
Week-8: Tuesday, 12th March & Thursday, 14th March
Week-8 of the Entrepreneurship and Innovation Project course will mainly serve to guide students how to question the assumptions that underlie both their Value Proposition to Potential Customers, as well as their proposed Business Model for Engaging with customers. Students will be encouraged to think about the short-term and long-term natural environment implications for their business ideas.
Guest Lecture by Paul Binns.
Week 8, Lesson 8: Thinking about environmental impact and sustainability of a businesses proposition; and how to make a Convincing Business Plan Case by demonstrating an ongoing strategy for questioning key customer and pricing assumptions; and further understanding investment agreements and corporate processes.
Key Themes for Week 8:
- Expanding the Concept of Value Proposition
- Test Key Assumptions of the Business Model
- Product Testing for Geolocation Technology
- Sustainable Thinking and Economic
- Thinking for a Convincing Business Plan
- Natural Environment Considerations for Value Proposition and Business Plans
- Set Your Pricing Framework (Disciplined Entrepreneurship)
- Key Business Process Components for Setting Sales Processes and Prices:
- Quality Management: From the first product made available for sale to refunds.
- Product and sales process design with customer in mind?
- Customer orders, payments, payment confirmations, perks, bonuses, and refunds.
- Calculating Value of Acquiring and Retaining a Customer (Disciplined Entrepreneurship)
Student Submissions for Week-8:
Student Assignment for Week-8: Students need to provide their final Individual Blog Post of the Entrepreneurship & Innovation Project by reflecting on how the assigned readings for Disciplined Entrepreneurship during week-6 and week-7 have informed their understanding of testing a business value hypothesis (400 Words).
Week-8 Hardware & Software Lab:
- Software Coding for IOS Mobile Phones Continued (taking Large Language Models and Geolocation Data into account)
Key Readings for Week-8:
- Disciplined Entrepreneurship, Pages 173-218
- Setting Your Pricing Framework
- Calculate the Lifetime Value of a Customer
- Map the Sales Process to Acquire a Customer
- Calculate the Cost of Customer Acquisition
- Business Case Study for Week-8
1. NINTENDO: Part 2